I Want My Ubiquitous Conglomerate

[SOURCE: New York Times, AUTHOR: David Carr]
[Commentary] MTV Networks has 111 cable channels worldwide and in 2005 alone launched 19 new channels in Europe, Asia, Latin America and Africa. What's next? Make MTV as ubiquitous on cellphones, computer screens and iPods as it is on cable. MTV's killer application is reinvention: many other companies have announced themselves as "the next MTV" and quickly found that MTV was the next MTV. Much in the fashion of the equally successful HBO, the MTV enterprise is driven by the creative types within the company. That means that long-running franchises like "The Real World," a show that prefigured the explosion of reality television, including the on-screen hookup, continue to be just as fresh, vital and offensive as they ever were.
http://www.nytimes.com/2005/11/07/business/07carr.html
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