Lincoln Inviting Bids for its 3 TV Stations

LINCOLN INVITING BIDS FOR ITS THREE TV STATIONS
[SOURCE: tvnewsday]
The Lincoln Financial Group announced that it has retained Merrill Lynch & Co. to help sell its media division or figure out what else it can do with it. Lincoln Financial Media operates three TV stations, 17 radio stations and a sports syndication unit. The TV stations: WBTV Charlotte, N.C. (DMA 26); WWBT Richmond, Va. (DMA 61); and WCSC Charleston, S.C. (DMA 100). Lincoln Financial picked up the media properties when it merged with Jefferson-Pilot Corp. in 2006. Lincoln Financial is the third company in the past month to dangle broadcast properties out for potential bids. The others were pure-play TV broadcasters LIN TV and Nexstar Broadcasting. The Lincoln Financial Group’s main line of business is financial products and services.
http://www.tvnewsday.com/articles/2007/06/08/daily.5/