Declining Prices Help to Bring HDTV Into 12% of U.S. Households

[SOURCE: Leichtman Research Group press release]
New consumer research finds that the percentage of households in the United States that have a high definition-capable TV (HDTV) set grew from 7% a year ago to 12% at the end of the third quarter of 2005. Growth has largely been spurred by decreasing prices, as the mean reported purchase price of new HDTV sets bought in the past year was one-third less than prior HDTV purchases. Other key findings include: 1) 89% of adults nationwide have heard of HDTV, 2) Consumers report spending an average of about $1,600 for HDTV sets purchased in the last year ­ compared to $2,400 for HDTV sets purchased over a year ago , 3) 18% of current HDTV owners are likely to get another HDTV set in the next year and 4) 11% of non-HDTV owners express some likelihood to purchase an HDTV set in the next year if it cost $1,000 ­ overall likelihood to purchase an HDTV set is virtually unchanged from a year ago
http://www.leichtmanresearch.com/press/110805release.html