Markey Says Marketers Won't Follow Kellogg's Lead

MARKEY SAYS MARKETERS WON'T FOLLOW KELLOGG'S LEAD
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
House Telecom Subcommittee Chairman Ed Markey (D-MA) said Wednesday he was not happy with the responses he got from Coca-Cola General Mills, Kraft, McDonalds, and Pepsi because they had not pledged to "supersize" their commitment to public health" as he had asked them to do. After Kellogg agreed to adopt nutrition standards and limit the use of licensed characters in their marketing to kids, Markey had written to the five major food companies suggesting they should follow suit. All responded that they had taken self regulatory steps, with McDonald’s, Pepsi, and General Mills saying they would unveil further initiatives at a Federal Trade Commission seminar on obesity July 18. Chairman Markey was not satisfied, releasing a statement saying that none of the companies had committed to initiatives similar to Kellogg, but instead had talked about existing programs.
http://www.broadcastingcable.com/article/CA6459437.html?rssid=193

* See Chairman Markey's statement:
http://markey.house.gov/index.php?option=com_content&task=view&id=2956&Itemid=141