Prime Time Anytime

[SOURCE: Los Angeles Times, AUTHOR: Editorial Staff]
[Commentary] Two of the nation's most popular TV networks stuck their toes into the 21st century this week. On-demand services represent a revolutionary shift in control from network executives to couch potatoes. The biggest challenge for networks these days may be the increasingly fragmented audience for entertainment. Although American viewers are watching a record number of hours of TV, the audience for the major broadcast networks has shrunk significantly in the face of competition from cable networks, movie rentals, the Internet, video games and other pursuits. The networks need to chase viewers, not just wait for them to show up on Tuesdays at 9:30 p.m. Like Disney's deal with Apple, the CBS and NBC moves are small steps in the right direction. As analyst Josh Bernoff of Forrester Research put it, "Today is the beginning of the end of the television schedule."
http://www.latimes.com/news/printedition/opinion/la-ed-cbs10nov10,1,3700175.story?coll=la-news-comment
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