When Do You Stop The Presses?

WHEN DO YOU STOP THE PRESSES?
[SOURCE: BusinessWeek, AUTHOR: Joe Fine]
[Commentary] Which major American newspaper should be the first to throw up its hands and stop publishing a print product? It's a question worth asking. This could be the worst year for newspapers since the Great Depression. The double-digit revenue declines long forecast by doomsters have arrived. While nearly all the major papers still post profits, albeit smaller than before, a few prominent ones are losing boatloads.
http://www.businessweek.com/magazine/content/07_30/b4043029.htm