Unknowns' commercial tune

UNKNOWNS' COMMERCIAL TUNE
[SOURCE: Los Angeles Times, AUTHOR: Alana Semuels]
Licensing music for use in commercials isn't just for big name bands like U2 and Led Zeppelin anymore. As lesser-known artists struggle to reach mass audiences in a fractured music industry undercut by rampant piracy, they're finding that TV commercials can give them the exposure that radio play once did. Some bands are even rewriting their lyrics to sell products, prompting some observers to wonder whether the term "sellout" is any longer an insult.
http://www.latimes.com/business/printedition/la-fi-bandads16jul16,1,1711125.story?coll=la-headlines-pe-business
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