Markey, Tate Respond to 11 Pledges Limiting Junk Food Ads to Kids

MARKEY RESPONDS TO 11 PLEDGES LIMITING JUNK FOOD ADS TO KIDS
[SOURCE: Rep Ed Markey (D-MA)]
Representative Edward J. Markey (D-MA), Chairman of the House Subcommittee on Telecommunications and the Internet, responded to pledges made by 11 food marketers concerning television advertisements directed at children announced at a Federal Trade Commission workshop. "[V]oluntary commitments made by the food and beverage industries are an important step forward. I believe they will contribute positively to efforts to address our nation’s childhood obesity epidemic.... However, the big unanswered question at this point is how stringent each company’s nutritional guidelines are. I plan to reserve judgment until these guidelines can be carefully reviewed.... Also, while these commitments represent an important step forward, it is equally important that they are faithfully implemented and enforced."
http://markey.house.gov/index.php?option=com_content&task=view&id=2976&Itemid=141

* FCC Commissioner Tate:
"Congratulations to the eleven members of the Children's Food and Beverage Advertising Initiative for the pledges they have made today. This is an admirable step in the right direction. Hopefully, others, including members of the Task Force on Media and Childhood Obesity, will follow their example and take even further measures to positively impact childhood obesity."
http://hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-275342A1.doc

* Some junk-food ads cut from kids' diets
http://www.latimes.com/business/printedition/la-fi-foodads19jul19,1,3471420.story?coll=la-headlines-pe-business