Disruption at the Heart of the Online Revolution

[SOURCE: Financial Times, AUTHOR: Editorial Staff]
[Commentary] Many companies have found the Internet to be a disruptive technology - one that destroys old business models by providing products more cheaply and efficiently. Now Microsoft, which makes the software that powers personal computers and much of the Internet, is itself threatened by disruptive technologies. It is a salutary reminder that even the most profitable business model is not immune to competitive forces - and that should be cause for rejoicing in a market economy. Adapting to a world being remade by the disruptive influence of the Internet is tough - especially for the inevitable losers with a technology where the winner often takes all. Yet it is a story as old as capitalism, an economic system that rewards successful innovation and sweeps away the casualties through the process known as creative destruction. Technological change leaves no business model unscathed, as Microsoft has belatedly discovered at the heart of the most disruptive technology of our era.
http://news.ft.com/cms/s/ea091a5c-5320-11da-8d05-0000779e2340.html
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