Cable Must Help with Digital Transition

CABLE MUST HELP WITH DIGITAL TRANSITION
[SOURCE: Broadcasting&Cable, AUTHOR: Anne Becker]
Reps Rick Boucher (D-VA) and Greg Walden (R-OR), speaking to some 2,700 attendees at the annual CTAM (Cable Telecommunications Association for Marketing) summit in Washington DC, urged cable operators to help broadcasters raise consumer awareness of the nation’s transition to digital television on Feb. 17, 2009. Rep Boucher said operators, as a form of public service, should make announcements on TV and include inserts into monthly mailings, among other efforts. Rep Walden echoed the sentiment and said operators should help avoid confusion in 2009.
http://www.broadcastingcable.com/article/CA6462529.html?rssid=193

* Legislators Push Cable Ops to Help Digital Transition
http://www.multichannel.com/article/CA6462726.html