Public Broadcasting Tops All Media in Public Trust

[SOURCE: Editor&Publisher, AUTHOR: Miki Johnson]
People trust newspapers like The Washington Post, The Wall Street Journal, and The New York Times more than commercial broadcast news but less than public broadcasting, according to a survey released Thursday. A Harris telephone survey, commissioned by the Public Relations Society of America, found that 61% of the sample generally trusted news on PBS and NPR, 56% trusted major newspapers, and 53% trusted commercial broadcasts and cable news. These "trust" percentages were created by combining "trust completely," "trust," and "trust somewhat" responses. Newspapers received the highest "trust completely" response, with 13%, versus 10% for noncommercial news and 4% for commercial news.
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