Iowa, N.H., S.C. Markets Win Big in Primary Race

IOWA, NH, SC MARKETS WIN BIG IN PRIMARY RACE
[SOURCE: AdAge, AUTHOR: Ira Teinowitz]
Despite the mad rush of states pushing up their primary dates, so far the bulk of the advertising money is being dumped into the old reliables: Iowa, New Hampshire and South Carolina. Total spending, $7.9 million through Aug. 6, is well ahead of four years ago. Of course, last time around, only the Democrats were conducting a heated primary; they had spent $2.8 million going into August. Now, large fields of candidates are duking it out in both parties. Spending in Iowa this year is $3.1 million, New Hampshire is $1.9 million and South Carolina is $200,000. National cable has drawn $1.8 million (compared with $7,000 four years ago), mainly from the Romney campaign.
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