NAB Proposes Vague DTV Education Plan

NAB PROPOSES VAGUE DTV EDUCATION PLAN
[SOURCE: Multichannel News, AUTHOR: Ted Hearn]
In a letter Tuesday to FCC Chairman Kevin Martin, Jack Sander, Chairman of the National Association of Broadcasters's Joint Board, described the steps the lobbying group is taking to heighten consumer awareness about the DTV transition. According to NAB, 60% of Americans ­ 180 million people ­ are “completely unaware” of the move to all-digital broadcasting. Among other things, Sander’s letter said one “fully produced” 60-second and four to six 30-second PSA spots would sent to local TV stations by the end of the year. But Sander did not describe whether NAB members stations had committed to run the PSAs in front of large prime time audiences in lieu of lucrative advertisements. Sander’s letter also didn't describe the content of the PSAs, including whether or not they would inform broadcast-only homes that they could turn to their local cable company for local TV signals. Broadcasters have been reluctant to discuss their timetable for PSAs.
http://www.multichannel.com/article/CA6470799.html

* NAB Issues DTV-Education Tool Kit to Congress
http://www.broadcastingcable.com/article/CA6470795.html?rssid=193

* NAB letter
http://www.nab.org/xert/corpcomm/pressrel/releases/082107_Sander_FCC_DTV.pdf