Last updated: February 21, 2008 - 8:42am
CABLE'S SUMMER OF LOVE
[SOURCE: The Hollywood reporter, AUTHOR: Kimberly Nordyke]
Ad-supported cable networks collectively are outperforming the six broadcast networks this summer in the adults 18-49 demographic by more than 2-to-1, the largest margin ever, according to Turner Research data released Wednesday. Ad-supported cable nets -- a group that includes most basic cable outlets with a few exceptions like Disney Channel -- collectively are averaging a 52.4 share in the demo this summer, compared with broadcast's 24.2 share. Several cable programs have set record highs this summer -- most recently exemplified by the Disney Channel original movie "High School Musical 2," which averaged 17.2 million total viewers in its premiere Friday to become the most-watched basic cable telecast ever -- while broadcast shows are slipping.
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