Last updated: February 21, 2008 - 8:44am
AMERICANS USE CELLPHONES FOR, WELL, CALLING
[SOURCE: AdAge, AUTHOR: Megan McIlroy]
American mobile users are still using cellphones primarily for calls, falling behind other countries in adopting them as multimedia devices, a new study by Universal McCann discovered. The study found 65% of mobil-phone usage in the U.S. is made up of phone calls, one of the highest percentages in the world. Internet usage on mobile phones in the U.S. is above the global average -- the average U.S. user makes 12 visits a month -- but still lags behind the leading market, Japan, where users go online an average of 40 times a month, the study found.
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