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Submitted: August 27, 2007 - 8:18am
Last updated: February 21, 2008 - 8:45am
Last updated: February 21, 2008 - 8:45am
LATINOS NO LONGER A NICHE MARKET FOR NIELSEN
[SOURCE: Los Angeles Times, AUTHOR: Meg James]
After decades of being shunted to the sidelines, Spanish-language media outlets have now joined the big leagues of TV research. Ratings giant Nielsen Media Research today plans to pull the plug on a separate service that it created 15 years ago to measure the size of Latino TV audiences. Latinos are now so important to the overall TV ratings picture that it would be misleading to relegate them to a separate system. So Nielsen's sole source for national ratings will come from its influential "people meter" survey, which is produced daily from the TV program choices made by viewers in about 12,000 homes equipped with Nielsen set-top boxes. That panel includes about 1,400 Latino families.
http://www.latimes.com/news/printedition/asection/la-fi-nielsen27aug27,1,4907505.story?coll=la-news-a_section
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