Zuckerberg in Paris

Facebook founder and Chief Executive Officer Mark Zuckerberg said music, television shows and books will be among the next products to become “social” through the website, the world’s largest social network. These “media experiences” probably will follow the path of computer games, which have been transformed by the Facebook platform, Zuckerberg said at the EG8 technology forum in Paris. Netflix has also been talking with Facebook about ways to integrate social-networking tools, he said. “Listening to music is something people do with their friends,” he said. “Movies, TV, news, books -- those types of things are things I think people just naturally do with their friends. I hope we can play a part in enabling those new companies to get built, and companies that are out there producing this great content to become more social.”

“Our business is advertising,” said Mark Zuckerberg who, although he was the penultimate speaker at the eG8 conference in a stultifying hot hall, managed to fill the room. “Mine too,” said his interlocutor, Maurice Levy, the head of Publicis, who had organized the conference at the behest of President Sarkozy, and who saved the most famous interviewee for himself. And yet they probably did not mean the same thing about which business they were in. Curiously, there has not been much talk of advertising at the conference, even with Publicis leading the discussion, and even here, the elegant, gray-haired Levy did not seem to want to sully his conversation with the sneaker and T-shirt Zuckerberg (sweat circling under his arms) drinking his Gatorade.