PTC Launches Cable a la Carte Calculator

PTC LAUNCHES CABLE A LA CARTE CALCULATOR
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Parents Television Council launched yet another salvo in its campaign to pressure cable operators to provide their programming a la carte, but even it said the menu should be taken with a grain of salt. The PTC Tuesday was promoting the launch of a Web site, HowCableShouldBe.com, which attempts to calculate cable bills based on a menu of network choices with associated subscriber fees -- what cable programmers charge an operator per person to carry their networks. The PTC's basic point is to suggest how cable bills would be lowered if viewers could simply choose among networks or, in the case of this site, "deselect" networks and subtract their cost.
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