Big Three in Trouble

[SOURCE: Broadcasting&Cable, AUTHOR: John M. Higgins]
Although you may be reading about the 22% drop in revenues for the "Big Three" broadcast TV networks, remember that the 2004 numbers were inflated by Olympics coverage. Adjusting for that, the largest broadcast networks' revenues increased 3% during the quarter. Summer and early-fall prime time increased 8% to $1.3 billion, but that was chipped away by declines in late night and news.
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