Media Less Trusted Than Other Consumers' Opinions

MEDIA LESS TRUSTED THAN OTHER CONSUMERS' OPINIONS
[SOURCE: TVWeek, AUTHOR: Jon Lafayette]
When consumers in 47 markets worldwide were asked, “To what extent do you trust the following forms of advertising?” 78 percent put some faith in recommendations from consumers. That topped newspapers, which came in second with 63 percent; television, with 56 percent; magazines, also with 56 percent; and radio with 54 percent. Online forms of advertising are starting to move up the charts. Consumer opinions posted online were trusted by 61 percent of consumers.
http://www.tvweek.com/news/2007/10/media_less_trusted_than_other.php
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