Last updated: February 21, 2008 - 9:52am
NBC'S NEAL: BEIJING OLYMPICS TO KICK-START MAINSTREAM HD ADOPTION
[SOURCE: Broadcasting&Cable, AUTHOR: Glen Dickson]
NBC's coverage of the Summer Olympic Games from Beijing next summer should have a major impact on consumer awareness of high-definition television in both the United States and overseas, NBC Sports executive producer David Neal. "It will be a signature moment for the adoption of high-definition as a mainstream delivery medium for consumers," Neal said, predicting that more than 50% of U.S. households will have HDTV sets in 2008.
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