Retailers to Push High-Def Players

RETAILERS TO PUSH HIGH-DEF PLAYERS
[SOURCE: TVPredictions.com, AUTHOR: Phil Swann]
Retailers are increasingly pushing High-Definition TV buyers to also purchase related accessories, such as Blu-ray and HD DVD players. Video Business reports that retailer Ultimate Electronics hopes next year to persuade at least 25 percent of HDTV buyers to also get a Blu-ray or HD DVD player. Rick Souder, executive vice president of merchandise for Crutchfield, says the industry has little choice but to get more creative. “It’s absolutely important for retailers to try to make sales more profitable as TV prices come down,” said Souder. “You’re also doing it in good conscience because the accessory product can be mandatory for the total enjoyment of the main product.”
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