In Foray Into TV, Google Is to Track Ad Audiences

IN FORAY INTO TV, GOOGLE IS TO TRACK AD AUDIENCES
[SOURCE: New York Times, AUTHOR: Brian Stelter]
Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television. The company is set to announce a partnership today with the Nielsen Company, the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are. At a time when digital video recorders are proliferating, advertisers are thirsty for any data they can get about who is watching their ads, who is fast-forwarding past them and where it makes the most sense to invest.
http://www.nytimes.com/2007/10/24/business/media/24adco.html?ref=todayspaper
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* Google to Work With Nielsen on TV Data
http://online.wsj.com/article/SB119319202593769420.html?mod=todays_us_marketplace