Nielsen: Two Thirds of All TV Homes Now Have an HD Set

The new Cross Platform Report from Nielsen has found that HDTVs are now available 75.5 million homes, about two thirds of all homes, a 20% bounce over last year, and that video viewing has increased across all platforms.

The report found that traditional TV viewing saw a 22 minute monthly increase between the first quarter of 2010 and the first quarter of this year, with online video seeing a one hour and 10 minute bounce, mobile video growing by 43 minutes and time shifted viewing increasing by one hour and 10 minutes. But the report also noted that those people who spend the most time watching online video have the lowest consumption of traditional media. The heaviest online video users, who averaged 18.8 minutes of viewing streaming online video per day, also spent the least amount of time with traditional TV, about 272 minutes. Likewise, the most infrequent users of online video, a group that averaged only 0.1 of a minute of online video viewing, were also the heaviest traditional TV viewers, with 290 minutes per day.