The carrier that consumers trust most, wins

Consumers are a needy bunch who want to feel cared for, and looked after, and who trust their wireless carriers even less than their insurance companies and banks. Such are the findings of a new study commissioned by Pitney Bowes Business Insight that questioned 1,000 U.S. and 1,000 UK residents. Trust, the study found, is critical to any enduring relationship, and consumers' commitments to their mobile carriers are no exception. Which means the industry needs more than a little work. Less than half of those surveyed said they felt satisfied with the "treatment, relationship and services" they receive from their mobile carrier. Only 40 percent said they trust their mobile provider's communications, a mere 24 percent said they believe their carrier is doing a good job of overseeing customer care and only 31 percent believed that, "if they shared their problems with a service provider"(presumably a problem related to their device or wireless service) "they would receive a caring response." A spurned mobile customer, it turns out, is slow to let go of their heartbreak.