Majority Favors A la Carte TV

MAJORITY FAVORS A LA CARTE TV
[SOURCE: Multichannel News, AUTHOR: Kent Gibbons]
Pollster Zogby Interactive said a survey of cable subscribers found 52% would prefer to buy only the channels they want, while 35% prefer the current bulk package system. But while 82% in the poll said cable TV is too expensive, only 39% believe an a la carte system would save them money. Zogby said 37% believe an a la carte regime would be more expensive for them. Zogby said 71% of respondents don't like paying for channels they don't watch.
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