Last updated: February 21, 2008 - 10:22am
FTC REVIEWING GOOGLE AD DEAL "EXPEDITIOUSLY"
[SOURCE: Reuters, AUTHOR: ]
Federal Trade Commissioner Jon Leibowitz said on Thursday that antitrust authorities are reviewing Google's purchase of advertising company DoubleClick as quickly as possible. But he warned that privacy advocates could be disappointed. U.S. privacy and technology groups have raised questions about the deal because Google stores information on the Internet-surfing habits of users and uses it to sell ads. DoubleClick connects ad agencies, marketers and Web site publishers. "(The review) can't be about privacy, per se," said Commissioner Leibowitz, who made his remarks at an FTC public meeting on the privacy implications of Internet advertising. Australia has approved the $3.1 billion deal, but it faces antitrust scrutiny in the European Union and United States.
http://www.reuters.com/article/technologyNews/idUSN0154130420071101
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