Last updated: February 21, 2008 - 10:23am
INTERNET AD SELF-REGULATION FALLING SHORT: FTC
[SOURCE: Reuters, AUTHOR: Diane Bartz]
Federal Trade Commissioner Jon Leibowitz said that Internet advertisers have fallen short of promised self-regulation in respecting Internet users' privacy. He said Internet advertisers should tell consumers that information was being gathered, give them a choice to opt out, and protect any data collected. "I am concerned ... when my personal information is sold to third parties and when my online (research) is tracked across several Web sites," said Commissioner Leibowitz. But several other speakers at the FTC conference cautioned against any government regulation. Randall Rothenberg, president of the Interactive Advertising Bureau, warned against inadvertently stifling one of the most dynamic sectors of the U.S. economy. "The government must be prudent," he said.
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