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Submitted: November 5, 2007 - 10:57am
Last updated: February 21, 2008 - 10:23am
Last updated: February 21, 2008 - 10:23am
IOWA TV STATIONS MILK MILLIONS FROM POLITICAL ADS
[SOURCE: TVWeek, AUTHOR: Ira Teinowitz]
TV ad spending in Iowa's 2008 presidential race is breaking all records. With the caucus date now officially set by both parties for Jan. 3 and the biggest push still coming, there are hints that political ads could rival Christmas ads in volume at least in some dayparts, station execs report. They say advertising in news programming even now is starting to tilt toward politics. That tilt could dramatically increase starting Nov. 19, when candidate ads under law start qualifying for the "lowest unit rate" for any ad for the time period.
http://www.tvweek.com/news/2007/11/iowa_tv_stations_milk_millions.php
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