Publishers See a Way to Track Their Content Across the Net

PUBLISHERS SEE A WAY TO TRACK THEIR CONTENT ACROSS THE NET
[SOURCE: New York Times, AUTHOR: Richard Perez-Pena]
Copyrighted work like a news article or a picture can hop between Web sites as easily as a cut-and-paste command. But more than ever, as that material finds new audiences, the original sources might not get the direct financial benefit — in fact, they might have little idea where their work has spread. A young company called Attributor says it has an answer, and a number of big publishers of copyrighted material say Attributor just might be right.
http://www.nytimes.com/2007/11/05/business/media/05paper.html?ref=todayspaper
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