Newspaper publishers discussing online ad network
Submitted: November 7, 2007 - 8:55am
Last updated: February 21, 2008 - 9:27am
Last updated: February 21, 2008 - 9:27am
NEWSPAPER PUBLISHERS DISCUSSING ONLINE AD NETWORK
[SOURCE: Reuters, AUTHOR: Robert MacMillan]
Gannett, Tribune, Cox Newspapers, Hearst and MediaNews are in talks about starting a national online advertising network to make it easier for national advertisers to buy space across a variety of newspaper Web sites, something that would allow them to recoup the ad dollars that their print editions have been steadily losing.
http://today.reuters.com/news/newsArticle.aspx?type=industryNews&storyID=2007-11-06T224321Z_01_N06407808_RTRIDST_0_INDUSTRY-NEWSPAPERS-ADS-DC.XML
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