DC Stations Set DTV Conversion PSA Roadblock

DC STATIONS SET DTV CONVERSION PSA ROADBLOCK
[SOURCE: tvnewsday]
In an effort to help educate television viewers in the Washington, DC market, all of the commercial broadcasters in the area have joined to offer the same message: “The transition to digital broadcasting is coming, so be prepared.” Beginning Tuesday, eight DC TV stations are joining together to produce and air public service announcements designed to help viewers prepare for the changeover from analog to digital over-the-air broadcasting scheduled for Feb 17, 2009. The spots will be "roadblocked" -- airing simultaneously on all stations with newscasts during the Wednesday, 5 a.m.; Thursday, 5 p.m.; and Friday, 6 a.m. programming of each station.
http://www.tvnewsday.com/articles/2007/11/13/daily.2/