Google Has Even Bigger Plans for Mobile Phones

GOOGLE HAS EVEN BIGGER PLANS FOR MOBILE PHONES
[SOURCE: Wall Street Journal, AUTHOR: Kevin J. Delaney kevin.delaney@wsj.com and Amol Sharma]
Google made a big splash last week with its new software for cellphones. But that's far from the limit of the Internet giant's wireless ambitions -- which could include running its own mobile network. The company is gearing up to make a serious run at buying wireless spectrum, a chunk of the airwaves that can be used to provide mobile phone and Internet services, in a Federal Communications Commission auction in January. Google is prepared to bid on its own without any partners, say people familiar with the matter. It is working out a plan to finance its bid, which could run $4.6 billion or higher, that would rely on its own cash and possibly some borrowed money. Google, meanwhile, already is running a test version of an advanced wireless network at its Mountain View, Calif., headquarters, gaining operating experience that could come in handy if it wins the spectrum and decides to run a full-scale national mobile carrier. The behind-the-scenes moves illustrate just how serious the Internet giant is about trying to reshape the wireless world. Its push could potentially expand the availability and decrease the cost of high-speed mobile Internet access to consumers and broaden the wireless applications they can use.
http://online.wsj.com/article/SB119517445580795065.html?mod=todays_us_marketplace
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* Google gearing up for wireless spectrum bid: report
http://www.reuters.com/article/internetNews/idUSN1635157020071116