Originally published: July 7, 2011
Last updated: July 7, 2011 - 3:50pm
Public interest in the presidential campaign is as about high as it was four years ago, despite the fact that only one party currently has a competitive nomination contest. And while the focus this year has been on the GOP’s race, Democrats express about as much interest in 2012 candidates as do Republicans.
Overall, 21% of the public say they followed news about the potential presidential candidates very closely last week, according to the latest weekly News Interest Index survey conducted June 30- July 3 among 1,001 adults by the Pew Research Center for the People & the Press. Interest has been at about this level for the past several months. At a comparable point in the presidential race four years ago, 20% said they were very closely following news about the candidates hoping to represent their parties in the 2008 election. As is the case today, the level of interest fluctuated only slightly week to week in 2007. News coverage of the 2012 campaign, which has increased in recent weeks, also is about the same today as it was at this point in the previous campaign, according to data collected by the Pew Research Center’s Project for Excellence in Journalism.
- Campaign Interest Comparable to Most Previous Elections, Well Below 2008
- Outside groups spend heavily on races
- Press Too Tough on the Candidates?
- 51% of Americans say Campaign 2012 is Dull
- Cable Leads the Pack as Campaign News Source
- Pollsters Struggle to Pin Down the Right Number
- Hiding in Plain Sight, From Kennedy to Brown
- The Media, Religion and the 2012 Campaign for President
- Democrats Now More Positive on Campaign 2012
- TV stations stand to gain in campaign
- Study Says Dems Get More Time on AM Shows
- Presidential Campaign Tops Public's News Interest
- Running on Faith
- How the Presidential Candidates Use the Web and Social Media
- Nearly $200 Spent on Presidential Campaign TV Ads to Date