Last updated: February 21, 2008 - 10:40am
AFFILIATES OUGHT TO BE ABLE TO REPURPOSE, TOO
[SOURCE: tvnewsday, AUTHOR: Harry A. Jessell]
[Commentary] Most broadcasters still haven’t figured out what they want to do with the extra bits in their digital channels. Some have launched local weather channels. Others, in smaller markets, have used the spare capacity to create digital affiliates of such well-established networks as CW, MNT, Univision and Telemundo. Gray Television, for one, is banking heavily on the digital duopoly strategy. But Jessell suggests stations repurpose primetime network programming on their digital channels -- with a twist or two: time-shifting, creating separate channels for different regions within the TV markets.
http://www.tvnewsday.com/articles/2007/11/16/daily.6/
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