Newspaper circulation falls, Web readership gains

NEWSPAPER CIRCULATION FALLS, WEB READERSHIP GAINS
[SOURCE: Reuters, AUTHOR: Robert MacMillan]
U.S. newspaper circulation slid 2.5 percent as of the end of March as readers defect to the Internet and other media outlets, though publishers were able to lure more viewers online, according to industry data released on Monday. A Newspaper Association of America analysis of semiannual data from the Audit Bureau of Circulations found that average daily circulation of 770 daily newspapers fell to about 45.4 million readers, compared with about 46.6 million in the same six-month period a year ago.
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