PSAs Could be Sparse in '08

PSAs COULD BE SPARSE IN '08
[SOURCE: tvnewsday]
The Ad Council may have problems placing public service announcements (PSAs) in 2008. It’s an even numbered year, which means that inventory at many TV stations will be extremely tight as they try to capitalize on the political campaigning and the summer Olympics. Plus, the Ad Council will have to compete with the pledges of the National Association of broadcasters and National Cable and Telecommunications Association to set side hundreds of millions of dollars in TV time for PSA campaigns to inform viewers about the DTV transition and the February 2009 deadline for analog broadcasting. See Q&A with Ad Council President Peggy Conlon.
http://www.tvnewsday.com/articles/2007/12/04/daily.5/