Apologetic, Facebook Changes Ad Program

APOLOGETIC, FACEBOOK CHANGES AD PROGRAM
[SOURCE: New York Times, AUTHOR: Louise Story]
Mark Zuckerberg, founder and chief executive of the social networking site Facebook, apologized to the site’s users yesterday about the way it introduced a controversial new advertising feature last month. Facebook also introduced a way for members to avoid the feature, known as Beacon, which tracks the actions of its members when they use other sites around the Internet. Zuckerberg’s apology — in the form of a blog post on Facebook — followed weeks of criticism from members, privacy groups and advertisers.
http://www.nytimes.com/2007/12/06/technology/06facebook.html?ref=todayspaper
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* Facebook Rethinks Tracking
http://online.wsj.com/article/SB119687856122414681.html?mod=todays_us_marketplace