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Submitted: December 11, 2007 - 9:40am
Last updated: February 21, 2008 - 11:04am
Last updated: February 21, 2008 - 11:04am
NIELSEN PRODUCT PLACEMENTS SUCCEEDS IN 'EMOTIONALLY ENGAGING' SHOWS
[SOURCE: Multichannel News, AUTHOR: Linda Moss]
Products placed within “emotionally engaging” TV programs are recognized on average by 43% more viewers, said Nielsen.
http://www.multichannel.com/article/CA6511219.html?rssid=196
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