Foundation Testing Potential of Philanthropy via Internet

FOUNDATION TESTING POTENTIAL OF PHILANTHROPY VIA INTERNET
[SOURCE: New York Times, AUTHOR: Stephanie Strom]
The Case Foundation is embarking on an effort to test the potential of citizen-led philanthropy via the Internet. Starting at 3 p.m. on Thursday, readers of Parade magazine and members of the Causes section of the Facebook Web site can enter a contest to win a total of $500,000 and $250,000, for their favorite charities, provided by Case. The prizes will go to the charities and causes that attract the greatest numbers of unique donors, rather than the one that raises the most money. “Philanthropy shouldn’t be defined as a bunch of rich people writing big checks,” said Jean Case, who founded the Case Foundation with her husband, Steve, founder of America Online. “Small amounts of money given by large numbers of individuals can be combined to do great things.”
http://www.nytimes.com/2007/12/13/us/13foundation.html?ref=todayspaper
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* Twin Efforts Aim to Popularize Online Giving
http://www.washingtonpost.com/wp-dyn/content/article/2007/12/12/AR2007121202505.html
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