Shift Away From Ad-Free Has a Price

SHIFT AWAY FROM AD-FREE HAS A PRICE
[SOURCE: New York Times, AUTHOR: Stephanie Story]
The Webkinz site began running movie ads on its site in October, with ads for “Bee Movie” and later for “Alvin and the Chipmunks.” The ads run on the right side of the home page after users log in. The Campaign for a Commercial-Free Childhood, an advocacy group based in Boston, is demanding that the site remove the ads. “One of the reasons why parents buy Webkinz for their children is the expectation that the site will be free from advertising,” said Susan Linn, the campaign’s director. “It’s disappointing that the site is choosing to maximize revenue at the expense of children.”
http://www.nytimes.com/2007/12/13/business/media/13adco.html?ref=todayspaper
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