Satellite Continues to Take Share from Cable

SATELLITE CONTINUES TO TAKE SHARE FROM CABLE
[SOURCE: tvnewsday]
TVB analysis of Nielsen data finds a majority of households in 15 television markets are receiving their TV signals through alternate delivery system (ADS) like satellite -- and cable penetration continues to fall. According to Nielsen NTI data, national ADS penetration reached 28 percent of television households in November 2007, up from 24.5 percent in November 2006, and now represents 31.6 percent of subscription television customers (those paying for video delivery). Over the same period, national wired-cable penetration of television households fell from 62.1 percent to 61.3 percent—the last time wired cable was lower was in February 1990.
http://www.tvnewsday.com/articles/2007/12/12/daily.7/

* Wired Cable Continues to Lose Share to Satellite
http://www.tvb.org/nav/build_frameset.asp?url=/selling/Competitive_Landscape/Case_Against_Cable/CL_ADS_Satellite_Cable.asp