Study: Oprah-Generated Buzz Helping Obama

STUDY: OPRAH-GENERATED BUZZ HELPING OBAMA
A Pew Research Center study found that 26% of respondents said they had heard more about Sen Barack Obama (D-IL) recently than any other candidate, up from 10% who said that last month. At the same time, Clinton's percentage in that category fell from 61% to 41%. Among African-American respondents, 51% said Obama was the candidate they had heard most about recently compared with 27% for Clinton. In November, the numbers were 50% for Clinton and only 15% for Obama. The Pew researchers concluded it was linked to the Oprah endorsement and appearances, which have been getting big play in the press, citing a finding that 74% of all respondents could identify Obama as Oprah's choice.
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