Nielsen Calls Hispanics, Asians Fastest-Growing Segments

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NIELSEN CALLS HISPANICS, ASIANS FASTEST-GROWING SEGMENTS
[SOURCE: Multichannel News, AUTHOR: Linda Moss]
Hispanics and Asians remain the fastest-growing segments of the national population, with TV households increasing by 4.4% among Hispanics and 3.9% among Asians over last year, according to data released by Nielsen Co. Thursday. Nielsen’s latest National Universe Estimates, the estimates of U.S. television households, also show that the number of Black or African-American television households grew faster than the national U.S. average, 1.5% versus 1.3%, respectively. In local markets, Nielsen estimates that Los Angeles will continue to remain the No. 1 Hispanic market, followed by New York, Miami, Houston and Chicago. Los Angeles also has the country’s largest Asian community, followed by New York, San Francisco, Honolulu and Chicago, according to Nielsen. New York is the largest African-American TV market, followed by Atlanta, Chicago, Washington and Philadelphia, Nielsen said.
http://www.multichannel.com/article/CA6473307.html

* Nielsen: Hispanic, Asians Fastest Growing HHS
http://www.tvnewsday.com/articles/2007/08/30/daily.19/


Nielsen Calls Hispanics, Asians Fastest-Growing Segments