Consumers Don't Trust Google or Apple With Mobile Payments

When we think "mobile payments," a slew of tech brands fly to mind: Google's new Wallet app, the upcoming iPhone's rumored payment-enabling chips and Twitter co-founder Jack Dorsey's highly-touted and well-funded Square, to name a few. But ask consumers who they trust to handle mobile payments, and the answer is pretty clear: the same brands they currently trust with payments today -- namely credit-card companies such as Visa, American Express and Mastercard, according to a study by Ogilvy & Mather. That means incumbents have a big advantage as the fight for the mobile wallet heats up, even as giants with great consumer brands such as Apple, Google and eBay get into the market.