The Best TV News, All About Us

THE BEST TV NEWS, ALL ABOUT US
[SOURCE: New York Times, AUTHOR: Brian Stelter]
When does a television show become an event worth covering on the evening news? Lately, the answer seems to be every week — at least when the show has high ratings expectations and runs on the same network as the newscast. On WPIX, the New York affiliate of the CW network, the last two Wednesday nights have been full of heavily promoted segments about “Gossip Girl,” the network’s drama about privileged Upper East Side teenagers. Since “CW11 News at Ten” is broadcast minutes after “Gossip Girl” ends, viewers who wanted to continue savoring the soap opera need to wait only a few minutes. By tying its newscast to a prime-time program, CW11 is taking a page from local Fox affiliates, which are notorious for following episodes of “American Idol” and “24” with what the network deems to be news segments about the shows. Other New York news stations are getting into the act: on Sept. 18 WNYW promoted the new Fox show “Kitchen Nightmares” on the evening of its debut, and on Sept. 19 WCBS interviewed experts and children to preview the CBS reality series “Kid Nation.”
http://www.nytimes.com/2007/10/01/business/media/01cw.html
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