Teens more tech savvy than ever before’

[SOURCE: Financial Times, AUTHOR: Paul Tayloer]
Teenagers are using more technology at a younger age to connect with more people than ever before, according to a study of young consumers prepared by Forrester Research. The report, based on a survey of more than 5,000 US and Canadian consumers aged between 12 and 21, confirms that today's youth are more tech-savvy and communications-orientated than ever before. Eighty-seven per cent of 15-year-olds use instant messaging, while nearly half of 12- to 14-year-olds have a mobile phone, and more than two thirds of all respondents own PCs, DVD players, home stereos, games consoles or handheld video games. Forrester suggests the findings are crucial to understanding the dramatic change in marketing and advertising that has many executives wondering how to tap into the power of the teenage “technology everywhere” generation.
http://news.ft.com/cms/s/628ff726-669e-11da-884a-0000779e2340.html
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