You've Got Tribune. Now Do Something

YOU'VE GOT TRIBUNE. NOW DO SOMETHING
[SOURCE: BusinessWeek, AUTHOR: Jon Fine]
[Commentary] Perhaps no one asked, but Fine has some advise for new Tribune owner Sam Zell. 1) Do as much partnering -- printing, distribution, etc -- with key papers operating near Tribune properties as is legally possible. 2) Outsource all printing. 3) Print and TV are different products. Treat them as such, but create a massive internal ad agency that can create and place ads, and even help with strategy, for local advertisers in Chicago and/or LA. 4) Raise newspaper prices to offset rising costs.
http://www.businessweek.com/magazine/content/08_03/b4067074449007.htm?chan=magazine+channel_opinion