Last updated: February 21, 2008 - 11:32am
RECORDING INDUSTRY SHOULD BRACE FOR MORE BAD NEWS
[SOURCE: C-Net|News.com, AUTHOR: Wayne Rosso, Mashboxx]
[Commentary] The big problem the music industry faces is the sudden stampede of brand-name artists away from the traditional recording companies. Record companies have always depended on the revenue and cash flow generated from platinum-selling artists to finance new talent. If that revenue stream disappears, how can they compete? If you're a big enough star, you just don't need a record label anymore. In fact, even if you're an unknown, some have shown that you don't need a major record company behind you to be successful. The bottom line is that music has lost its economic value to consumers. But it still has emotional value. People will never stop listening to music. They've just stopped paying for it. So the challenge comes in figuring out how to capitalize on that emotional value. There are lots of ways to do that and people are sure to find them and transform the landscape.
http://www.news.com/Recording-industry-should-brace-for-more-bad-news/2010-1027_3-6226487.html
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