Adelstein Seeks Further FCC Action Against VNRs

ADELSTEIN SEEKS FURTHER ACTION AGAINST VNRs
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
Among the priorities of the Federal Communications Commission in 2008 should be dealing with a lot more of the complaints about unattributed video-news releases, FCC Commissioner Jonathan Adelstein said Thursday. Commenting on an FCC Enforcement Bureau summary of its actions in the past year, which included issuing a handful of proposed fines for VNR use, Commissioner Adelstein said he understood that those initial few had to be focused on due to statute-of-limitations issues. But he added that he expected the commission to move forward on "a large raft" of complaints. "Whether dealing with payola or VNRs or product placement," he said, "the commission's fundamental concern is the same. The American public deserves to know when someone is trying to persuade them."
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